Allente is a Nordic TV distribution company offering high-quality satellite, streaming services, IPTV solutions, and fiber broadband to more than one million customers in Sweden, Norway, Denmark, and Finland.
The client was looking for a platform that would recommend to the customers movies, series, or shows based on their view history and personal preferences. The solution was implemented on Knime Server.
The requirements for the platform were the following:
With the implementation of a data science & machine learning platform, the client aimed to capitalize on the goals set out:
The data science & machine learning platform will be a central tool for analysis, especially in the Customer Service department. Other departments will also be able to use the tool – depending on what insights the team aims to get.
The first objective was to get our client’s team familiar with Knime through training and exercises.
The training included:
The objective of this phase was to explore the data and report to Allente any data gaps or any issues. Redfield has been analyzing three data sources provided by the client: event data, a video-on-demand catalog, and sample tables from its legacy Oracle data. This step was an initial milestone to ensure access to the data sources, the setup of the initial Knime workflows, and ensure smooth delivery of the subsequent phases.
Based on the data explored, the data content recommendation model was implemented in the following steps:
We collected and analyzed enough data to build a recommendation model with partial coverage. The model would be able to better understand the content that users are engaged in
(vs content they only partially watched) if we can use time spent watching an asset to distinguish between the use cases.
We will also be able to deliver recommendations to
more users using such metrics as page views to a particular piece of content. This gave us the basis to recommend content to people for whom we don’t have any viewing
The goal was to create a reference implementation so that Allente data
science team could enhance as new consumption data surfaces. We use the optimal set of open-source tools to deliver the best results to your project. Our solution is no-code, easy to implement and adapt. At the same time, it is fast and flexible to implement.
Knime Analytics Platform
Redfield Managed Service
For us it has been key to have one tool that could do a little bit of everything. Easy to use – yet advanced and powerful. Having one hub where we can do both data-crunching, machine learning models and automated pipelines in a simple manner has transformed our working life.