Funnel Analysis

Funnel Analysis Redfield


Funnel analysis is a powerful analytics tool that helps see and track conversions on every stage of a customer journey. It gives businesses a better understanding what percent of potential customers make purchase decisions, and how many users drop off at a certain point. 

If the company does not set up funnel analysis as a priority, the team will receive incomplete information about customer’s behavior and, as a result, may miss hidden weak points and potential areas for growth. 


Calculating conversion rates at each step of the funnel is critical if you aim to create a smooth user flow where the purchase is the final step your potential customer takes. With in-depth analysis, you will be able to:

  • Check the bottle-neck of your funnel where the users drop off, as well as identify key touchpoints that lead to conversions.
  • Determine where the most high-quality leads come from and focus on developing more perspective directions.
  • Get deeper insights by segmenting the users and comparing their journeys.
why Redfield

Why Redfield

Our experts have a wide range of experience in building onboarding, marketing, and sales funnels of various complexity degrees: from simple funnels with a straightforward sequence of steps to multi-level systems with a large number of variables. We will collect unstructured data about your customers’ behavior from different sources, visualize it as interactive graphs, help your team perform analysis based on reliable information.


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